SMS Marketing is a promotional tool using text messages to market products or services to its direct target market and a possible buyer. People nowadays are using their mobile phones to connect with their loved ones thru calls and direct messages. In the business world, SMS marketing is the easiest, cheapest, and fastest way to connect to their customers.
Two Message Types With SMS Marketing
1. Campaigns
The campaigns message type is normally used for promotions like sales, new release products, coupons,s and other advertising messages of a company. This message is sent from one person or company to many buyers, prospects, and different people to catch their attention and give them information about the promotional message that a company is sending.
2. Transactional
A transactional message is sent from a company or seller to one person. This type of message is personal, direct, and this can be an urgent one that needs immediate response or action from the buyer. These messages communicate important and timely product or business information to a person. An example of this is when you receive a notification when you purchased online for their shipment or if there are changes to their time of delivery.
The main reason why I am allowed to receive SMS Marketing Services is I want to get updated with their latest product, to avail of promos or discounts, and be informed if there are changes with the purchased items/services like canceled flights when we booked online. This is also the best way for you to get direct contact or you can communicate directly with the business owners or any employees working in a company especially if you have complaints about their products or services being offered.
Process of SMS Marketing Service
The process of finding an SMS marketing service is just simple and easy. Business companies know our contact mobile numbers especially when we sign up on their website or when we fill up some printed forms. If we opted in receiving promotional text messages from their companies, then as long as there is a telecommunication network signal, we will receive their messages. We will also receive SMS marketing services if the company offers this kind of marketing service to easily reach their customers.
Giving our contact numbers has its pros and cons. We must be careful also especially since some scammers are pretending to be true. But if the company is legit and safe, then you have the option to give your number or not. For business owners and companies, SMS marketing is one of the best tools in promoting their products and building relationships with their customers.